Seth Godin - The People You Seek To Serve

Image drawn by @kihomizuno

If you’ve ever watched the AMC network show “Mad Men” you might have an understanding of marketing. The main character Don Draper and his team provide us with the inner workings of a marketing machine in the 50s and 60s. The fictional main character Don is gifted at empathizing with the customers he is seeking to serve. With our ability to connect becoming easier every day, marketers have seized on the networks used to connect us, and as an effect marketing has become embedded in our every-…

40 Acres - Owning Your Online Presence

Image taken by MJ in Venture County

If you listen to or read anything created by Dave Ramsey, you’re probably familiar with his belief that real estate is an important avenue for building wealth. The Netflix mini-documentary series “Explained” has an episode titled “The Racial Wealth Gap.” In it, the narrator says, “If you live in a stable country and you can invest long term, values generally go up.” Buying a house now will build wealth over time. Now I hope this isn’t a wild analogy, but I would advise that you build up you…

Growth

Image taken by MJ

There are many business ideas that I’ve had or heard from others. Goals to start a successful company, eventually sell it to the highest bidder, and ride off into the sunset as a multi-millionaire. We see buyouts in shaving companies like Harry’s (acquired by the owners of the Schick brand), Bevel (acquired by the owners of Gillette), and Dollar Shave Club (acquired by Unilever). In the realm of social media, Facebook’s acquisition of Instagram is the first I think of. I hold reservatio…

Lessons From Football

Image taken by @kihomizuno at Elysian Park in Los Angeles

For the past two years, I have really gotten into soccer, which is referred to as football in most countries around the world. When I was younger I supported the team Manchester United, but honestly, I never watched a game, knew nothing of their history, and couldn’t tell you a player other than David Beckham. Two years ago I decided to immerse myself in the team. I learned that Manchester United is one of the most successful clubs in the history of football. They had one of the greatest co…

Book Review - The War of Art

Image taken by MJ while hiking in Ventura, CA

“You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen [sic], and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement but I’ll say it anyway: it was easier for Hitler to start World War II than it was for him to face a blank square of canvas.” The first few pages of Steven Pressfield’s book “The W…

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